Fundamental of Hotel Sales & Marketing

MasterClass

Public Training: Fundamental of Hotel Sales & Marketing

Facilitator:
Monang Marbun, S.E
(Certified: Hotel Auditor, Hotel Expert, Internal Auditor ISO 9001:2015. Author & Consultant)

Moderator:
Oka Witantra
Growit Indonesia

WHO SHOULD ATTEND?
Owner, GM, HOD, Sales Team

Exclusive 2 Days Online Training Program via Zoom Live Meeting.

Objective:

1. Mempersiapkan dan melakukan “sales calls” dengan efisien.
2. Mempengaruhi proses pembuat keputusan dari klien yang potensial.
3. Merubah sebuah prospek menjadi klien yang aktif.

Kita akan belajar mengenai apa yg klien harapkan, apa itu prospek, apa itu sales call, dan kupas tuntas setiap tahap dari sales calls.

Kita akan praktek dan latihan per team untuk semua tahap-tahap dari sales calls yang efektif, mulai dari:

• Apa itu prospek / lead
• Market platform
• Working platform
• Buying platform
• Sales call
• Cold call
• Telemarketing
• Consultative selling
• Handling Objection

Dalam 2 hari training, selain teori dan praktek, peserta juga belajar:

• Bagaimana meng-audit dan menganalisa hotel pesaing dengan seksama, dengan melakukan analisa “Benchmark competitive’ & Price Quality Charting” terhadap Hotel pesaing.

VENUE:

On Zoom Live Meeting

Date: 21 – 22 July 2021
Day: Wednesday – Thursday
Time: 01.00pm – 04.30pm wib

INVESTMENT:
Rp 750k Rp 459k payment before 4 July 2021

Training Included:

• Soft Copy Materi Pelatihan
• Bonus Templates
• eCertificate.

BONUS soft copy templates: (format in Excel, Word)

Sales Marketing Format, Reporting & System

1. Action Plan
2. Ad hoc rate request form
3. Account management program
4. Annual sales projections
5. Banquet event order
6. Banquet inquiries format
7. Booking letter agreement
8. Competitive benchmark & pricing analysis
9. Contract rate
10. Entertainment form
11. Form PR-event
12. Hotel market penetration report
13. Hotel sales marketing distribution plan
14. Lead endorsement form
15. Marketing budget plan
16. Meeting proposal form
17. Post mortem
18. Reservation request
19. Revenue stream
20. Reservation forecast pick up
21. SM organization chart
22. Sales call report
23. Sales dept. training matrix
24. Sales lead form
25. Sales planner
26. Special contract rate request
27. VIP guest form
28. Weekly plan
29. Weekly report form

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